An idea that require focus - Feel the Global Village

The brain is the center of an idea that comes alive and carried out through the thought process. Give props to a human being for changing the world with that ephemeral thing also known as an idea and it’s a treat. An idea for a change is more like a person who’s afraid of height trying to climb a mountain and for the record it’s all about focus.

An idea needs to have focus, for it to have penetration and as a result drive change within the global village. Moreover, it is a creative solution well executed and driven from inside out (like drilling into an ice-berg). However, an intelligent idea that is well thought – out is likely to change the world if correctly executed. Therefore, on a spin an intelligent creative will draft a thousand ideas and scale them down to one idea that will fit the problem he/she is trying to solve. Once there is focus in your idea with the baseline having been created, spice it up and drive it into the global village to benefit. For decades an idea has always been like a compass, all it needs is focus for it to be viable and work practically. Consequently, it does not exist in a box, if it’s on paper then it’s alive, you need not to waste time, however, work it out.

You don’t need a thousand ideas to solve all the problems in the world and one “killa” idea can change the entire world. (Do I hear Steve Jobs he’s more like an apple, so unique and yet a visionary) Furthermore, with focus on a problem you must always believe in your idea and how it can change the world but it is of paramount importance to research it while you at it. Remember the world is a small place with one “killa” idea and the benchmark is set for life. Cast your eyes above water and look around the world, an idea must always be original most of the time for it to change the world. Moreover, Steve Jobs is an inspiration, a rare breed, an innovator and a true visionary to the tech world. The rationale behind this is that he always breaks the rules of business and apple does what other people cannot copy. Furthermore, because of his business acumen, the man is original and a brilliant intelligent innovator at heart. (It boils down to an idea that was focused)

An idea is more powerful and can have impact in the world with a whole lot of focus. (Bang there’s a new world) Moreover, something as simple as a globe/light-bulb, has revolutionized the world and all because of a brilliant idea crafted and executed by an intelligent thinker. Come to think of an idea that lacks focus, is more like a man that shoots and miss the target. It’s more like playing a chess game, you require focus and intelligence to win the game. Furthermore, more often than not, it’s all about this ephemeral thing also known as an idea that drives you crazy. An idea will always be before your eyes but be wise and open your eyes and see the world through the lens. Go focus. Go idea. Go originality. Go global village.

Kamo “Kginias” Masemola

Well Crafted Copy inspires and encourages consumers to take action!

There’s a lot of less thought out copy out there, I guess maybe because clients nowadays think they can write copy or because copywriter’s copy is often changed so many times by clients, supervisors and that it ends up loosing it’s meaning.

Time matters when writing copy, copy writing as part of the creative development follows a creative process of incubation….research…..big idea……, but nowadays while the copywriter is still in the draft stage clients want to use the copy.(there’s not enough time given to craft good copy)

Much of what I see out today seems as though it is the first thing that came to the writer's mind. I've even wondered if I were able to track down the writer of a bad piece of communication, could that writer show me a pile of previous drafts? Probably just one draft. 

In today's microwave world, 'good enough' seems to be accepted as... good enough.  'There's no time to be great. 

Copywriting is crucial in every campaign….from advertising to digital campaigns not only does it translate the meaning of the visuals in words but it persuades consumers to take action. For any campaign to be effective, a well thought out insightful strategy, copy, and concept development has to be in place….if one element is missing….it wont produce the desired results, which is to sell - not just to dazzle.

By Morrel Shilenge

The need to collaborate.

Degree of Collaboration in a global village with collective thinkers.       

Collaboration has become a buzz word on some people’s lips but what is of paramount importance is how you collaborate with others. The Oxford dictionary meaning of collaboration says to collaborate is to work together with somebody in order to produce or achieve something. Consequently, it would be important to identify projects on which to collaborate without ulterior motives. Hence, I personally call it collaboration for the benefit of others and I refrain from coining it collaboration for the benefit of an individual or even money. (It’s not about individuals; it’s about a collective team) 

Collaborate because you want to make a difference and not for your own selfish quest. If the world is to become a global village of collaborators, with everyone raising their hands willingly to share information, work and knowledge, then go collaboration. We, therefore, need to all heed a call to collaborate on any projects that need our hands and brains. Furthermore, then there is a need for everyone to get into the habit of collaboration on any project even on a pro bono basis, that would also do.

There is a need to collaborate, in this case collaborate creatively on various projects with various creatives to pull the rabbit out of the hat and deliver ideas that can change the world. Sharing work is about a common goal, team growth and a good output. However, it can be collaboration for the benefit of others with a twist. Collaboration is got a liberating effect which can also play a part in your individual growth. Consequently, collaboration takes on a form of a collective team that has come together to deliver terrific work for either clients or just people that you do business with. Furthermore, collaboration is like a bicycle chain, it can only move when a person takes the initiative to ride the bicycle. It does not exist in a vacuum, it requires people’s minds and hands all together for it to come to fruition. Shape the future and collaborate with other people unselfishly, for the benefit of others as well as for the growth of others.

Collaboration plays a pivotal role in a global village because it is likely to give birth to a group of collective thinkers. When you collaborate you become a team that share responsibility on various projects that are undertaken. The age of collaboration with effort, in this case is based on creative collaboration from all creatives that care about collective ideas that work. When you collaborate the output is usually much bigger that if it were an individual on a project. Think collaboration, think collective and think connectedness. You cannot put collaboration on ice, it’s now more like an ice-berg that cannot be broken. However, it should be a continuous cycle like a merry-go-round. Therefore, once it starts moving it will have a rhythm which others will see as a vehicle to a collective output. Moreover, collaboration is like waves of an ocean, just keep on jumping and surfing while it moves.

The need to collaborate rest upon you and I, however, make it your business.

Go collaboration – Go collective – Make a connection – Be counted.

By Kamogelo “kginias” Masemola