Image credit: Lynne Lancaster
General Dealers are principles of ancient practices where you do everything, or in the case of a business offer all the services under the sun. I will not argue with the fact that it does increase profits in the business or helps an individual
make more money.
The future as I see it requires people to be specialists, this alone communicates quality over quantity. There is an old saying that when you try to do everything you become a master of none.
Generalists or General Dealers tend to have a perception that in order to be relevant you need to offer more to make ends meet. What I mean by these is that they offer more services which in the end are not even connected, creating a mash up of everything.
The thought of a company or an individual doing construction and catering at the same time without a dedicated division that does that, gives an impression that you don’t know what you are doing. The power of differentiation and division needs to come in.
My opinion is; be a specialist in one area then move on to the next. Not to say that a company can’t have many divisions or an individual can’t specialise in more than one thing. But in order to succeed as a business or individual, you need to focus in one thing for a while and master it to succeed.
By being a Specialist, as an individual or a business, it assists you to produce quality rather than quantity, it sets you apart in any field of operation.
When you have excelled as specialist then you become a master in that field –then you can pursue another passion to specialise in. It’s like a flock of sheep’s; the only way to differentiate them is by painting them.
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