Idea Generation (branches of an idea generation)

Idea generation is a process that starts in the mind before it goes on to paper. When you generate an idea, your brain starts connecting words/visuals. Consequently, that’s why different ideas come in different days within different times. Ideas are your greatest asset as a creative. Usually an idea starts in the mind while growing day and night like branches of a tree. The process of idea generation sometimes takes days, however, sometimes a “killa” idea pops in to your mind “walla” the next thing it creates that awe moment. However, it doesn’t end there because executing the idea is another very pivotal step within idea generation; I call it the make or break of an idea.

Generating great ideas, don’t be fooled can sometimes if not always be a cumbersome process. The ones you usually either see or hear on both TV and radio have probably taken days if not months to generate. Creativity is found within all of us, however, you don’t become a great creative idea generator overnight. As a creative you work on idea generating for days, like a film-maker that works through the night trying to get great creative angles for a storyline for a movie.

To generate ideas better always carry a small booklet and a pencil to jot down all your ideas on to paper. The reason for this is to have a pool of ideas which you can draw from, to pick and connect ideas into one idea that will work for your client or even your own business”nogal”. You might be great at generating awesome ideas but always think of seeing the bigger picture, of creating an idea that’s going to be “killa” for either your client or your business. Therefore, when you generate ideas make sure that your mind is set on anything goes. Furthermore, the reason for this is to later connect all ideas that you have come up with into one single idea that will work like a charm. Ideas don’t have a warning button they could pop in to your mind at awkward times i.e. like while in the toilet doing number five. Moreover, idea generation is about a process that first takes place in the mind; as a result you don’t wake up one morning and come up with a single blazing idea that will have a client eating out of your palm.

By Kamogelo"Kgenius"Masemola