Let creative’s do what they are supposed to do…….which is to create.

Creative people often do not believe in their own ideas and are not good in explaining themselves well.

Often we creative’s battle to let a client see the visual in our minds, because the idea is from another realm, which is not yet physical.

Because of lack self believe and the inability to sell the spirit behind an idea, Account Executives misrepresent it to clients and it often gets changed and looses the meaning that it had initially.

Clients sometimes, don’t want to go with something that is too creative, they want something the same as they’re competitors but different.

When a client give us free reign to free our imagination like balloons but with a rope around the noose holding us, we are only let loose when we are able to explain the concept in a way that they understand.

As a creative I say know how the client thinks – do it his way and also do it your way.

Pity they always choose the one that fits into the status quo…that is why as creative’s we should start releasing rejected work to grow our confidence, while we learn to express an idea.

by morrel shilenge