Why creatives are unreliable at times?

Diagnosis 

Late payments of work are partly the cause of freelance creative’s unreliability. This causes stress which drains energy that could otherwise have been used for developing creative work. Hence a fruitful and trusting relationship between the client and creative needs to be developed that will benefit both the creative and the client. To create such a relationship, transparency needs to be present. An agreement that will allow the creative to do the work without worrying if they will be paid or not, has to be made. A stressful relationship where a client and a creative quarrel over deadlines and payments cause both the creative and client not to achieve results.

Other symptoms that lead to creatives being unreliable are: 

Routine – when a creative does the same thing continuously that in itself causes the creative to lose inspiration. But this is a responsibility of the creative to always stay inspired. Either by doing side projects that allows them to be free their mind. A creative needs to be interesting in order for clients to be interested.  A creative needs to continuously sharpen their mind, in order to think better, and to solve business problem creatively. 

By Morrel Shilenge