Anciently or originally, communication was mostly in a mouth to ear kind of exchanging thoughts and reaching different audiences, it then came to still images, then moving pictures.
And today, a moving picture tells a better story or lays out a great idea way better than a piece of paper or just a radio wave and that’s the reason why it’s more challenging than any other form of communication.
This article is only going to touch and tell you the most important part in the motion picture industry: VIDEO EDITING.
WHAT IS VIDEO EDITING?
Video Editing is a laying out of different shots on to a simplified sequence that can tell a long story in a short but yet detailed manner. If you are in the corporate world you can define it as an electronic representation of a story board. We have got two kinds of editing phases which are Offline and Online editing
Offline Editing is where an editor puts the shots together just to get an idea of what the whole story is all about, this can be done with the help of a content director. Say you have been out on a 3 day shoot for a 30 seconds commercial, Offline is where you breakdown the camera angles and shots used during the shooting of your commercial regardless of how long it can be. After laying out all most important shots, you think about the content, which is most of the time based on your story board like I pointed above and then work out your commercial to a timeline that best suites you, yes the 30 seconds. Now you have the story of how your 30 seconds commercial is, it is 30 seconds and you have now inserted all the musical tracks that goes with it. Remember, an offline edited picture cannot be on air or given to a potential client as the picture quality is not that good. For example, when you are on a location shoot, your pictures will vary according to the sunlight and that is not a good thing and it’s the reason why we have Online Video Editing.
Online Video Editing is more about grading the shots to look more professional and coloring the motion picture following the theme of the production or a brief given to you by a client. Putting graphics where needed. In fact an Online Editor has to be color conscious, must have a very good eye and ear because sometimes on lining may require somebody to follow both the video and the musical mode of the project. If the project is not going to audio final mixing, then it is the duty of an online editor to make sure that the audio of the project is broadcast quality. An online editor has to be skilled and familiar with the filters of the editing software that he is using.
By Ntwanano Ngoveni
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